Tuesday, March 29, 2011

Serena Williams’ gaming ad deemed too sexy for TV


A new gaming commercial featuring Serena Williams has been deemed too sexy for television.The 60-second advertisement was made to promote Top Spin 4, a tennis game made for Wii, but the game’s maker 2K Sports rejected it because it was too raunchy, reports the Daily Mail.The opening sequence introduces Williams, clad in a high cut black body that reveals a little too much of her curvy derriere, as ‘the world’s sexiest tennis player’ and her opponent actress Rileah Vanderbilt, who is dressed in a similarly revealing outfit, as the ‘world’s sexiest tennis gamer’.Grunting, perspiration and lots of body shots shown in slow motion are interspersed with clips from the actual video game.
On Monday, Vanderbilt tweeted a link to the raunchy video.“Check out my newest commercial with serenawilliams! Directed by : waltercmay http://tinyurl.com/4shvgue,” she posted.On the same day Serena tweeted: “Stay tuned for a (sic) awesomely sexy video I am tweeting later….. Stay tuned……”But the video never came.“As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title’’s final marketing campaign and its distribution was unauthorized,” the New York Daily News quoted the games maker 2K Sports from a statement.

No comments:

Post a Comment