Make room, Gaga, Cosmetics giant MAC has named hip-querving crooner Ricky Martin and animated femcee Nicki Minaj the newest stars of the brand’s 2012 VIVA GLAM campaign benefitting HIV/AIDS research.
According to Women’s Wear Daily, MAC Viva Glam Ricky Lipstick and Viva Glam Nicki Lipstick, retailing for $14 each, will launch in North America in February, with 100 percent of the proceeds being donated to the M.A.C. AIDS Fund. The duo are in Miami today, where they are being shot (Not really…) by famed photographer David LaChapelle for a pair of ads that will launch later this year.
“Viva Glam Photo Shoot. Ur gonna GAG!!!!!” an excited Nicki Tweeted on Monday. “Can’t wait for my barbz & ken barbz to wear this new shade of lipstick!”
This isn’t the first time the “Roman’s Revenge” hitmaker has teamed up with MAC. Last November, the Young Money raptress and the popular makeup purveyors collaborate to release a limited edition lipstick dubbed “Pink 4 Friday,” inspired by the title of Nicki’s platinum-selling debut album.
Ricky and Nicki are in good company; the music stars join past VIVA GLAM spokesmodels Cyndi Lauper, Lil’ Kim, Missy Elliott, Eve, Mary J. Blige, Christina Aguilera, Fergie, Naomi Campbell, and most recently Lady Gaga.
MAC’s Viva Glam campaign has raised $224 million for HIV/AIDS-related causes since its launch in 1994.
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