Kim Kardashian: New Face of Midori Liqueur.Kim Kardashian will feature in cross platform media campaigns for Midori Liqueur starting April. She will also make personal appearances in support of the brand.
Midori is a bright, green-colored cordial made by Suntory.
Muskmelon-flavored, it is used in cocktails and sipped with lemonade, fresh lemon juice, lime juice, pineapple juice or orange juice.
So why is Kim endorsing Midori?
It could be because Midori is extremely sweet, just as Kim is. Midori is also intoxicating (20-21% alcohol by volume). Kim is probably intoxicating, even if it's milk not alcohol that she first reminds you of.
More likely, Kim is endorsing Midori because of the fat paycheck that comes with the deal.
Anyway, she is determined to do a good job. Midori is green in color, which has now become Kim's favorite color.
"My new favorite color? Green, of course!" Kim, 30, tells People magazine.
"I'm so excited to be the face of Midori Melon Liqueur's new campaign," she adds.
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